Self Cared: Self-Care. Your Way.
Curated self-care products tailored to your needs.Shop now
This is 21st century self-care.
Shop from selected artisan brands for the ultimate ‘choose-your-own-adventure’ self-care experience.
What do you need today?
It's totally fine to rewash the clothes you're not mentally ready to fold yet.
Self-care is whatever you need it to be.
Much like staying hydrated, self-care shouldn’t be an afterthought. But it’s also not something that can be prescribed. It’s oh-so personal:
🤍 It’s declining an invitation 🤍 It’s working up a sweat 🤍 It’s satin pyjamas 🤍 It’s screaming into your pillow 🤍 It’s daily affirmations 🤍 It’s your bra off
It’s about making little choices throughout the day to nurture how you feel.
What if you stopped asking yourself “what is wrong with me?” and started asking “what does my body and mind need right now?”
Start your day with lemon water, or a bacon and egg roll.
Let’s redefine self-care.
There’s no need to feel guilty about taking some time out for yourself.
With your help, we’d like to turn the self-care “treat yo’ self” cliche on its head and showcase just how good regular personal self-care rituals, including therapy, can feel!
When you make a purchase, you’re helping fund WayAhead, a NSW not-for-profit organisation that supports accessible community mental health and wellbeing services.
more than a face mask
Self-care isn't a one-size-fits-all, it's whatever you need at this very moment.
self-care when you need it
You order and we deliver ASAP. You breathe out. Or scream – that works, too.
re-writing the self-care “stigma”
Self-care is about more than just finding your zen. Let's banish the guilt and focus on what you really need.
From the journal
It's so okay not to be okay.