This is 21st century self-care.

Shop from selected artisan brands for the ultimate ‘choose-your-own-adventure’ self-care experience.

What do you need today?

Self-care reminder

It's totally fine to rewash the clothes you're not mentally ready to fold yet.

Self-care reminder

Start your day with lemon water, or a bacon and egg roll.

more than a face mask

Self-care isn't a one-size-fits-all, it's whatever you need at this very moment.

self-care when you need it

You order and we deliver ASAP. You breathe out. Or scream – that works, too.

re-writing the self-care “stigma”

Self-care is about more than just finding your zen. Let's banish the guilt and focus on what you really need.

Self-care reminder

It's so okay not to be okay.